“A good logo doesn’t just have to look good, it has to be effective too. Here are 5 rules to keep in mind when designing a logo.”
1️⃣ Simple: A simple and easy-to-understand design — memorable.
2️⃣ Relevant: It must be relevant to your client’s business.
3️⃣ Scalable: The same logo should look good on a mobile app, poster, or website.
4️⃣ Memorable: A simple but eye-catching design.
5️⃣ Timeless: A design that is not trendy, but long-term in mind.
🔍 Bonus Tip: Test at least 3 different colors and fonts when designing a logo.
“When I started learning design, I didn’t have any clients. So I started practicing by choosing different industries on my own. That was one of the biggest ways I learned.”
Step 1: Choose an industry (e.g. Education, Fashion, Food)
Step 2: Decide on a fictional brand name (e.g. “EduSpark” or “FreshBite”)
Step 3: Create a logo brief — write down colors, purpose, target audience, etc.
Step 4: Sketch → Vector → Mockup → Export (for portfolio)
📂 This kind of practice will increase your confidence in your real project a lot.
“As a new graphic designer, you can learn a lot by using absolutely free resources.”
1️⃣ Canva — Templates, social post, logo draft
2️⃣ ColorHunt — Trending color palettes
3️⃣ Google Fonts — For selecting and pairing fonts
4️⃣ Dribbble — Inspiration and professional works
5️⃣ Coolors — Creating color combinations
💡 Tip: Always create a color and font library, it will speed up your work time.
“50% of a designer’s success depends on understanding what the client wants. But sometimes the client doesn’t say anything clearly — that’s when we have to think about it.”
If the client says something vague (e.g. “modern look”), ask them: “Can you provide an inspiration link?”
If the brief doesn’t mention color, get the color tone from their logo/brand or social media.
What is needed?
What is the target audience?
Deadline and file format?
🛠️ Tools to Use: Google Forms, Notion templates for collecting structured briefs.
“No matter how beautiful your logo is, if it’s not presented correctly, the client won’t be impressed.”
White Background version
Black & Transparent version
One realistic mockup (e.g., wall, paper, apparel)
Grid construction (for premium logo feel)
Mockup World
Graphic Burger
Freepik
💡 Pro Tip: Using “Smart Object” mockups makes presentations easier in Adobe Photoshop.
“I’m brand new to Fiverr. So I’m sharing what I’m learning with you.”
Create a clean profile with your name or brand name
Make the gig thumbnail yourself, using Canva/XD/Photoshop
Do keyword research (e.g. “Minimalist Logo” vs “Modern Logo”)
Write the type of work clearly in the Fiverr description (with examples)
Adorn the gig image with practice work, create a portfolio even if you don't get work
Copying other people's designs
Overpromising & underdelivering
Not maintaining the design quality even if you give 24hrs delivery time